![]() ![]() You will need to create a separate page for each variant i.e.Decide what you want to test – perhaps you have a great idea for a new landing page or you’d like to overhaul your navigation menu….Before setting up your experiment you will need to consider the following: GA is anyway an excellent tool for tracking how users interact with your site and for planning your marketing strategies! Preparation:įirst things first. If not, please visit to get yourself set up with an account and tracking code. ![]() This tutorial assumes that you already use Google Analytics on your site and are at least slightly familiar with the platform. How to set up a Google Analytics Experiment Utilises a redirect which users may notice.Requires the creation of additional pages which could pose issues for non-technical users.Can test multiple variants (up to 10) – strictly this makes GA Experiments A/B/n testing.Provides scope to make many changes in parallel – a typical A/B test focuses tightly on specific elements. ![]()
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